Getting pages indexed is harder than it looks

Most SEO guides jump straight to keywords and backlinks. But if your site has crawl issues, broken canonical tags, or a bloated sitemap, none of that other work matters. This webinar starts where a lot of practitioners miss the mark — the technical layer.

Thabo Dlamini, a technical SEO consultant with eight years of client work across South African e-commerce and media sites, runs this session. He has fixed crawl budgets for sites with over 200,000 pages and has seen firsthand what Google Search Console actually tells you versus what people assume it means.

Who this session is for

Suitable for web developers who handle SEO tasks, in-house marketers who manage WordPress or similar CMS setups, and junior SEO specialists who want a clearer picture of the infrastructure side. You do not need to be a developer, but some familiarity with HTML helps.

What gets covered

The session runs through crawlability, indexability, site architecture, and page speed signals. Each topic includes a real example — not a made-up scenario, but an actual issue pattern pulled from client audits. Thabo explains what caused the problem, how it was diagnosed, and what the fix looked like.

There is also time set aside for a live audit walkthrough using a publicly accessible website. Participants can follow along and flag what they notice before Thabo explains what the data shows.

After the session

Participants receive a technical audit checklist covering 40 checkpoints across six categories. It is formatted as a Google Sheet so you can copy it and use it on your own projects immediately. A recording is available for 30 days after the live date.

Seats are limited to keep the Q&A portion manageable. Questions can be submitted in advance through the registration form.

Session Outline

  • Part 1 — Crawling basics: how Googlebot discovers pages, crawl budget, robots.txt common mistakes
  • Part 2 — Indexing signals: canonical tags, noindex, meta robots, and when each should be used
  • Part 3 — Site architecture: internal linking logic, URL structure, pagination handling
  • Part 4 — Core Web Vitals: what the metrics mean, which ones affect rankings directly, how to read PageSpeed Insights data
  • Part 5 — Live audit walkthrough: real site reviewed in real time with audience participation
  • Part 6 — Q&A: 20 minutes of open questions, pre-submitted questions prioritised
Included materials

40-point technical audit checklist in Google Sheets format, session recording available for 30 days, recommended free and paid tools list with notes on what each does well

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